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WORK
KUVRD - Toronto, ON.

JUNIOR DIGITAL CONTENT CREATOR | 2022
CONTENT MANAGER + ART DIRECTOR | 2024 - PRESENT
Directed and evolved KUVRD’s creative vision to reflect brand values. Led cross- functional content strategy and execution—spanning editorial, eCommerce, and digital campaigns, driving high engagement, conversion, and long-term growth.
  • Collaborated with executives to refine brand vision and campaign strategies, deriving creative direction across multiple digital platforms.
  • Led content creation and art direction, optimizing for SEO and organic
    audience engagement, resulting in increased traffic and eCommerce sales.
  • Streamlined project management tools, ensuring cross-functional
    collaboration and timely delivery of assets with teams.
  • Sent to two trips overseas to immerse in brand story and lead content.

Freelance - Paris, Toronto, Montréal, Remote
PHOTOGRAPHER, DIGITAL CONTENT & ART DIRECTOR | 2021
  • Created high-impact digital assets, including photography, web assets, and
    paid social campaigns for clients: The North Face, Puma, Nespresso, and
    Maison Perrier, ensuring alignment with strategic goals.
  • Delivered production for editorial and eCommerce content by managing
    cross-functional teams, securing locations, and collaborating with models,
    photographers, and designers.
  • Developed creative pitches for global campaigns and high-visibility projects,
    ensuring brand consistency while elevating visual storytelling across multiple social platforms.



SKILLS
Adobe Creative Suite (Photoshop, Lightroom, Illustrator), CaptureOne, DSLR, Studio Lighting, Creative Direction, Brand Storytelling, Visual Campaign Creation, Concept Development, Slack, Asana, Klaviyo, HubSpot, Pinterest Business, CMS Management, SEO Optimization, Keynote, Chat-GPT.

Experience in creative content planning and execution. Highly detail-oriented, accountable, and deadline-driven. Strong leadership and organizational skills with a focus on efficiency and delivering results. Expertise in digital design best practices and file delivery.

Trilingual: English, Arabic and French,
B.A. Social Sciences, Interdisciplinary Studies, Minor in Psychology | 2024. University of Ottawa.