Producer + Photographer&Videographer
SUPERSTAR Cardigan Launch
photography, videography, web, packaging
Following the success of Charles Mackenzie's debut collection, I was brought back to co-lead production and brand assets for the second launch. I refreshed the brand’s identity by designing new hang tags and neck tags to accompany the cardigan.
For the shoot day, I created a timesheet that ensured all editorial and eCommerce content was shot in one day, keeping the production seamless.
Beyond the above work, I delivered seamless execution across social media and web, reinforcing the brand’s luxury positioning. The result? A fall collection that sold out in the summer, proving the power of story telling and strategic execution.