ART DIRECTOR & CONTENT PRODUCER
Wife Pleaser Launch
art director, photographer, web assets designer, packaging designer, copywriter
I led and created photographs, social content, web assets, package designs (mailers, neck tags), and copywriting, ensuring every element told a cohesive story. The challenge? Balancing heritage with modernity while positioning a simple piece as a must-have for fashion-forward consumers. The result? A sold-out collection in four weeks, with a high-impact visual campaign that gained strong traction on social media.
ART DIRECTION + CASTING
KUVRD Heritage Pottery Collection
art director, caster, copywriter